Assess the financial needs, preferences and capacities of potential customers Northern Uganda
The main objective of the market research was to assess the needs, preferences and capacities of the potential customers in Oyam and surrounding districts. This document presents the findings of the study.
The study covered six districts of Oyam, Gulu, Amuru (including Nwoya), Kiryandongo, Apac (including Kole) and Lira. According to National population and housing census 2014 provisional results, 85% of the 2.4 million people are based in the rural area and the study revealed that main economic activities of the area are agricultural based.