Digital Payments: Unlocking the Formal Economy for Small Businesses
By Joel Muhumuza (Former Manager, Financial Services)
Like many developing countries, Uganda is a cash economy. This is particularly true for the transportation sector. Boda-Boda’s or motorcycle taxis dominate private transportation in Uganda, particularly in major towns like the capital city – Kampala. Until recently, boda-boda drivers in Uganda’s cities and towns acquired customers by standing alongside busy roads close to where people might need transport. With the increased penetration of smartphones and the emergence of companies like SafeBoda, an app based ride hailing company for motorcycle taxis – the dynamics of demand and supply have changed, with drivers now able to accept passenger requests from anywhere within a certain catchment area. Thus matching demand and supply more accurately.