From Ideas to Field Tests in 4 Days: A Design Sprint for Refugee-Centered Financial Services
By John Won*, Consulting Associate (BFA) and Peter Kawumi, Former Manager Competitive Strategies (FSD Uganda)
In June 2018, BFA, a global consulting firm led a four-day design sprint for financial service providers (FSPs) to develop and test solutions tailored to over 1.3 million forcibly displaced people (FDPs) in Uganda. This was the latest engagement in a multi-phase program by FSD Uganda and FSD Africa to increase awareness and create financial services for forcibly displaced people. It was the second refugee-focused design sprint in the FSD Network, the first having been held in Rwanda. Preceding activities included a roundtable discussion with financial service providers in Uganda in December 2017 and a series of customer journey-mapping workshops in Uganda in April 2018. Through these engagements, a number of major FSPs in each market are gaining a better understanding of the needs and capabilities of refugees and identifying pathways to improving financial products and services for refugees as new customers.